Beauty, Simplified.
E-commerce M makes it easy to browse, discover, and shop for skincare, makeup, and fragrances.
A smooth, seamless experience, just the way it should be.
Designing the entire e-commerce experience for this project was no small task. Working from detailed technical documentation, I mapped out every aspect of the app—from navigation flows to user interactions—ensuring a seamless and intuitive shopping journey. I started by analyzing the existing web experience, identifying areas for improvement, and adapting key flows for mobile.
One of the biggest challenges was refining the checkout process to make it as smooth and frictionless as possible. Beyond that, I designed exclusive app features to enhance the mobile shopping experience, adding extra value beyond just a simple web-to-app transition. Every screen, every tap, and every micro-interaction was carefully crafted to create a polished, user-friendly experience. (Check out the video for a closer look!)
